We're a small software lab. We make our own products, mostly in Arabic, mostly for phones, and we build for clients the same way.
Three things we're working on right now are below. If you have something you'd like built, read this.
Shaqawa
شقاوةLearning games where your child is the hero. A parent uploads one photo, and in about two minutes the child becomes a cartoon character who looks just like them.
- Short games for letters, numbers, spelling and maths, from age 3 up
- Written in Egyptian Arabic, designed for phones first
- The child's photos are deleted once the character is ready. No ads.
Launch prices
- Cartoon portrait and one gameFree
- Full hero, per child399 EGP
- Each brother or sister299 EGP
One payment unlocks every game in the library, every pose, costume and hero card. No subscription, no in-app purchases. Free for invited families during the beta.
Qisasi
قصصيPersonalised children's books in Arabic. Your child's name is on the cover and they're the one in the story.
- Each story is made for one child, with their name in it
- Delivered as a PDF you can read on screen or print at home
Launch prices
- See your child drawnFree
- The full book, PDF199 EGP
- A book for a brother or sister149 EGP
You pay only if you like the drawing. Printed copies aren't available yet.
Lafta
لفتةThank-you cards for donors. Charities use Lafta to send each donor a personal card on WhatsApp or Telegram.
- A designed card with the donor's name, not a copied text message
- Built in Arabic, right to left
- Each charity gets its own account, set up by invitation
We also build for other people.
We designed and built everything above, and we run it on our own servers. We take on client projects the same way, a few at a time, so each one gets real attention.
Most people come to us with one of these:
- An app or website for Arabic speakersRight to left from the first screen, not translated at the end.
- A feature that needs AI to do a real jobTurning photos into illustrations, writing personalised text, reading documents.
- A prototype that has to become a real productAccounts, payments, a database, backups, and a server that stays up.
- A tool for your own teamSomething like Lafta: specific to how your organisation works, and simple to use.
Tell us what you're working on and we'll get back to you.
Buying one of our products? Please read our refund policy first. Digital purchases are final once delivered, with a few exceptions it explains.